Our Perspectives

Innovation drives growth. How can CPG ensure investment pays back?

Innovation is seriously under-leveraged in the CPG industry compared to other industries. The question is: Why? And what will it take for CPGs to catch up and ensure that any investment is paid back? This article provides key steps for leveraging innovation more effectively.

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Growth Series

Awakening the Power of Innovation

Innovation has become a lower priority for many brand owners in the CPG industry. However, by structurally reassessing the role it plays in your business, the true power of innovation can awaken true long-term growth.

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Our Perspectives

Gen Z is Losing Steam: How can CPG brands respond to the changing attitudes of Gen Zers?

Crisis fatigue is changing how Gen Z operates in the world. In this piece, the Red Flower Factory unpacks how CPG brands can better address the decline in optimism amongst Gen Zers.

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Our Perspectives

Transforming CPG: How can CPGs leverage the real power of innovation?

In this episode of Transforming CPG, Stephen Factor and Andrea Bielli discuss the under utilised opportunities that come from innovation. Why is the CPG industry lagging behind on innovation and how can more disruptive innovation pay back a good return on investment? We break it all down into actionable, cohesive and strategic advice.

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Our Perspectives

Transforming CPG: What’s the future of Alternative Proteins?

In this episode of Transforming CPG, Stephen Factor and Eugenio Perrier discuss the current landscape in the Alternative Proteins market. They then unpack the challenges the market faces, and what the future might look like (and require) for brands to succeed.

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Our Perspectives

How Supply Chains Can Lead the Way to a Sustainable Future

Amid the daunting challenges posed by climate change, CPG supply chains confront a pivotal question: Can they weather the adaptations required for a rapidly changing world? The stakes are immense, extending far beyond the environmental sphere, as climate change threatens the very fabric of the global economy. Prateek Jain breaks down the possibilities for a sustainable supply chain that addresses risks and protects the value chain down the lines.

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Growth Series

DTC Implementation: What’s the future of DTC within CPG?

Is DTC over already? Or are there still opportunities to leverage this model effectively? We examine the evolving role of the DTC business model for the CPG industry today.

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Our Perspectives

Implementing effective DTC strategy in the CPG industry today

What is the value of a Direct-to-Consumer (DTC) approach for a CPG business today? In this piece, we break down the update to our thinking on implementing an effective DTC strategy based on the findings of recent years.

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Our Perspectives

A 5-Dimensional Framework to Drive Exponential Returns for CPG companies in Asia

How can companies drive growth in Asia? Introducing our Growth from Within thinking.

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"Sevendots helped us to elicit a powerful purpose for Heineken brand globally... We very much appreciated their way of working with us, embedding in the journey our whole team, including external partners. We ended up with a clear purpose endorsed by top executives."

- Bram Westenbrink, Global Senior Director at Heineken

"I’ve found Sevendots to be visionary, inspiring and practical; they are great at distilling wide and complex information and insights, building actionable frameworks and developing strong opportunities that are helping us shape our future strategy."

- Dan Smith, Senior Vice President at Nestle Purina PetCare GSBU

“The Sevendots team led us on a truly collaborative journey of discovery. They gave us a clear framework to understand what was required to win within this new wellness territory we’ve called 'Modern Natural Health'. They challenged some of our assumptions, encouraged us to think even bigger and brought our entire team together around a common ambition and platform.”

- Larry Page, Head of Marketing at Zarbees® at Johnson & Johnson

"We have had the opportunity to work with the Sevendots team on an extremely strategic project related to Global Travel Retail. They have given us both valuable insights and tools to further accelerate our strategy. We particularly appreciate their ability to bring to life the strategic thinking with simple yet effective frameworks that helped inspire the organisation."

- Leigh Irvine and Biancamaria Sansone, GTR Managing Director & Marketing Director, Campari Group

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Our Perspectives

With experience comes perspective. Hear what we have to say.

View article

, 21 March 2024

Innovation drives growth. How can CPG ensure investment pays back?

Innovation is seriously under-leveraged in the CPG industry compared to other industries. The question is: Why? And what will it take for CPGs to catch up and ensure that any investment is paid back? This article provides key steps for leveraging innovation more effectively.

Andrea Bielli

Sevendots, Rome

View article

05 March 2024

Transforming CPG: How can CPGs leverage the real power of innovation?

In this episode of Transforming CPG, Stephen Factor and Andrea Bielli discuss the under utilised opportunities that come from innovation. Why is the CPG industry lagging behind on innovation and how can more disruptive innovation pay back a good return on investment? We break it all down into actionable, cohesive and strategic advice.

View article

, 23 January 2024

Transforming CPG: What’s the future of Alternative Proteins?

In this episode of Transforming CPG, Stephen Factor and Eugenio Perrier discuss the current landscape in the Alternative Proteins market. They then unpack the challenges the market faces, and what the future might look like (and require) for brands to succeed.

View article

12 December 2023

Transforming CPG: How can CPG companies win in the kitchen?

The latest Transforming CPG podcast by Sevendots: How CPG brands can leverage changing attitudes in the home meal space and win big in the kitchen.

View article

11 December 2023

Gen Z is Losing Steam: How can CPG brands respond to the changing attitudes of Gen Zers?

Crisis fatigue is changing how Gen Z operates in the world. In this piece, the Red Flower Factory unpacks how CPG brands can better address the decline in optimism amongst Gen Zers.

View article

06 December 2023

How Supply Chains Can Lead the Way to a Sustainable Future

Amid the daunting challenges posed by climate change, CPG supply chains confront a pivotal question: Can they weather the adaptations required for a rapidly changing world? The stakes are immense, extending far beyond the environmental sphere, as climate change threatens the very fabric of the global economy. Prateek Jain breaks down the possibilities for a sustainable supply chain that addresses risks and protects the value chain down the lines.

Prateek Jain

Sevendots, Singapore

View article

05 December 2023

Our November Roundup: greedflation, a free non-exclusive license from Unilever and the end of categories.

In this roundup, we discuss the end of categories, the possible impacts of Unilever's free non-exclusive license for 12 of its reformulation patents, Hotel Chocolat's new bar with 100% of sales to growers, and 'greedflation'.

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Meet Sevendots

Spotlight

Antoine Renault

Antoine has 20 years experience in marketing and innovation VP roles. He has lived in New York, Paris, Barcelona and Amsterdam and worked for large global brands in the Food, DIY and Consumer Electronics sectors. He likes to build robust insight-based strategies and drive growth through cross-functional alignment and focused execution. He has a second life as a fine artist, with paintings in private and corporate collections across the globe.

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We’re part of a broad ecosystem.

 

 

Our ecosystem includes Gen-Z led solution company, The Red Flower Factory, and our expert market research and insights agency, Moment10. This ecosystem enables an integrated approach to our clients’ business questions in order to formulate effective, proven and actionable opportunities.