
Thought Leadership in Mobile Developments
Developing mobile solutions for innovative leader in international financial services
The Challenge
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Develop acceleration in mobile financial services, thus ensuring a lead position in the competitive field
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Define a future-proof framework to develop killer applications
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Drive change in consumer and merchant behavior to adapt new mobile solutions
Key Findings
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Identification of key drivers for acceptance of mobile services by consumers and trade
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Identification of key drivers for internal alignment and acceleration in working process
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A five-steps process to develop 'killer applications' for financial mobile services.
What We Did
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Built knowledge base about mobile financial services across the globe
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Consulted with key stakeholders to leverage existing knowledge
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Value-added knowledge integration: derived key learnings on drivers and barriers for success of financial mobile solutions
Results
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Client-specific concrete actions have been identified and prioritised
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Client recognised the value of the deliverables that simplified the challenge and motivated action across the organization
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Renewed confidence and vigour in the process of making this opportunity happen
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A buy-in process to the new way of working. This included a significant organisational change


