Sevendots Knowledge Series

Contributing to better businesses

Our commitment to developing a better understanding of how brands and businesses grow inspires our knowledge series. We leverage the latest in both academic research and CPG business community input, providing a perspective that is rigorous, actionable and inspiring.

Brand Purpose–The secret weapon of the bold

One of the most powerful levers of success is one of the most intangible. It takes years to nurture. It cannot be forced or 'manufactured'. It is a long-term shot in a short-term world. In short, Brand Purpose is the heart and soul of a business and the greatest route to engage consumers.

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Brand Penetration–The driving force to growth

Our passion for brands set us up on a mission several months ago to understand what drives growth, and explore the claims that penetration is now the primary driver.

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