X

Senior expertise, great impact

A company based on senior professionals with hands-on experience and strong track records in management consultancy, strategic planning, marketing, innovation, research, digital media and retail. Combining operational experience in managing consumer brands together with sharp analytical skills.

Andrea Bielli

Rome, Italy

Andrea has a strong focus on brand management. He enjoys helping companies making successful business decisions about their brands. He spent more than 20 years working internationally with some of the largest multinational companies and across different sectors. He likes wine so much that he had to become a certified sommelier. When he has time, he climbs mountains.

Experience

  • CEO Millward Brown for Europe, Middle East and North Africa
  • Group Chief Client Officer at Millward Brown
  • Global experience working with a wide number of multinational companies
  • Worked in a wide range of sectors and markets
  • Strong experience in managing international and multi-skilled teams

Stephen Factor

London, United Kingdom

Stephen has over 25 years experience in Consumer Insight and Brand Strategy. He has worked in Paris, Milan, New York and London and consulted for many of the world’s largest FMCG manufacturers in more than 70 countries. Having held top management positions in global market research agencies, he blends hands-on corporate management experience with a deep understanding of FMCG markets.

Experience

  • Global M.D. Consumer sector, TNS
  • CEO of TNS/NFO, UK
  • Specialist experience in brand innovation and launch success
  • Loves wine and scuba diving - but not necessarily together
MSC

Herma Rothfusz

Amsterdam, The Netherlands

Specialist in ice cream, beverages and out-of-home channels. Background in marketing, innovation and consumer insights. 25 years of experience in Unilever, working on many international brands and in different countries. Motivated by obtaining business results and inspiring & connecting people.

Experience

  • Unilever Global Director Consumer & Market Insight Ice Cream Category
  • Unilever Consumer & Market Insight Director Corporate CMO
  • Consumer & Market Insight Director Category Frozen Foods & Innovation
  • Head of Consumer Evaluation - Dept. Detergents at Unilever Research Laboratory
BA

Colin McAllister

Milan, Italy

British, born and resident in Italy, graduated in Economics and Politics at Warwick University (UK). Has developed his career within The Nielsen Company in Client Management, Marketing and New Business Development roles. Pragmatic and firmly results oriented, has operated extensively within multicultural and multifunctional teams with a track record of constantly driving innovation, problem-solving and strategic alignment.

Experience

  • Marketing Director Europe, Nielsen
  • International Client Director Europe, Nielsen
  • Business Unit Director Italy, Nielsen
MBA

Matthieu Meheut

Paris, France

Matthieu is an international passionate marketer, with robust experience in FMCG and retail industries. He spent the last 20 years building successful and sustainable brands and businesses for international corporations. His expertise focuses on building brand strategies and guiding perfect execution, for engaging long term relation with consumers. He writes and plays rock music and loves sharing Bordeaux wines.

Experience

  • International Director for Okaidi
  • Marketing Director for La Halle (Vivarte Group)
  • Marketing Manager and Director for Diageo (Guinness, Johnnie Walker, J&B)
  • Started career as marketer for Heineken and Danone
  • Graduated from ESSEC business School (Paris)

Sonia Michon Flochlay

Paris, France

25 years experience in Cosmetics, in particular luxury industry. International Marketing and Sales background. Contributed to develop succesfully major Brands like Estée Lauder. Was instrumental in launching Tom Ford in EMEA, a benchmark for 'überluxe' and 'niche' brands. Experience in driving markets, opening emerging countries, managing businesses, developing brands and leading multi-cultural teams shaped solid understanding for new business opportunities.

Experience

  • Vice President, Regional Director Estée Lauder/Tom Ford, EMEA & India
  • Managing Director Clinique, Germany
  • Division Manager Beauté Prestige International (Shiseido), Germany
  • Marketing Director and Key account Manager Parfums Christian Dior, Germany
  • Marketing Skincare, L'Oréal Germany

Jeremy Gerlis

London, United Kingdom

Jeremy worked in senior marketing roles for a major international FMCG group for 10 years, including 7 in Brussels, before returning to UK as a strategic brand consultant helping global service and B2B companies to envision and position their businesses.

He is a successful professional cartoonist whose work has appeared in published books, international competitions, exhibitions, galleries and museum collections.

Experience

  • Worked in large corporations, for agencies and as freelance consultant
  • From FMCG management to service sectors across many international markets
  • Fellow Royal Society of Arts, Fellow Chartered Institute of Marketing

Elsbeth Schipper

Lausanne, Switzerland

Elsbeth is a senior professional with a long experience in market research. In her most recent job at Ipsos, where she was seconded to P&G, she managed different brand issues including portfolio management, brand extensions and global brand management. Elsbeth is passionate about cooking and everything related to food. She stays in shape by skiing and playing tennis.

Experience

  • Client Service Director at Ipsos, Switzerland
  • Research Director at Synovate, The Netherlands
  • De Kopgroep, Independant Market Research Consultant
  • University degree in Communication Psychology

David Frank

Cincinnati, United States

David’s expertise comes from 24+ years of consistently solving brand and business problems with creative solutions across multiple categories. From brand development to product innovation. He has a natural ability in analytical thinking that he effectively combines with creative thinking and problem solving. David believes that solutions can come from anywhere and anyone. He believes that without insights a creative solution will fail to have resonance with it’s intended audience. He believes that the solution sometimes lies in the process you use to get to there.

Experience

  • Creative Director, LPK
  • Designer, Arnie Sawyer Studios / Jack-of-All-Trades
  • Designer, Marketing Support Inc.
  • Designer, GRFI

Arek Melemetci

New York, United States

Global Senior Marketing Executive with 24+ years of strategic and operational experience with three leading corporations - all global players in their sectors (P&G, Diageo and Pladis), who has worked and managed businesses and teams in USA, Russia, UK, Canada, Spain and Middle East. Category experience ranges from FMCG, F&B, Financial services to Telecom.
Personal motto is “make a big difference and leave a legacy behind”.

Experience

  • Procter & Gamble Marketing Director
  • Diageo Global Marketing Director
  • Pladis Biscuit and Cake CMO
  • Procter & Gamble Central and Eastern Europe Regional Director
MSc

Regina Brix

Hamburg, Germany

Regina is a passionate and innovative FMCG Marketing Expert specialized in the Food & Beverage and Cosmetic industries, constantly on the lookout for the latest trends and case studies. For over 20 years, she has been dedicated to increasing the worth and prestige of important international brands, developing international growth strategies and international communication campaigns  as well as  extending her expertise to Digital Marketing strategies, especially SEO. These competences and her passion for Marketing have also led her  to  taking on the role  of  Professor of Marketing at several Universities and Business Schools, thus enabling her to  transfer her knowledge and insight to students and executives. She loves playing golf and is enthusiastic about Italian wines and their territories.

Experience

  • Affiliate Professor of Marketing ESCP Europe Turin and Teaching Professor of Marketing and Strategy at other Business Schools and Universities
  • Global Marketing Director LAVAZZA Retail in Turin, Italy
  • International Marketing Consultant and Trainer in Italy and Germany
  • Marketing Director DANONE Medical Nutrition in Germany
  • International Marketing Manager NIVEA (Beiersdorf) – in Germany, China, Italy
MBA

Kaoriko Enjo

Tokyo, Japan

Kaoriko is a global marketing expert with 20-year experience at multinational FMCG and financial companies, where she executed numerous global branding projects. Her passion is to find solutions to issues global companies face: global and local NPD, post M&A value creation, go-to-Asia strategies, shifts in macro social changes such as aging popuation. Japanese, studied global business at Oxford and NYU.

Experience

  • Visiting Scholar, Kellogg School of Management, Northwestern University
  • Planning Director, Legg Mason
  • Marketing Director, Citigroup
  • Marketing Director, Clorox
  • Marketing Manager, Unilever

Andrew Brennan

Miami, United States

I bring strategic clarity and marketing expertise, together with a strong dose of P&L and organizational practicality, to solve problems and grow businesses. I bring the most value to situations where there are strategic issues to address and there are brands/businesses that need to be revitalized.

Experience

  • President of Global Beverages - Mondelez International
  • VP Global Strategy, Advertising and Design - Campbell Soup Company
  • VP General Manager U.S. Soup - Campbell Soup Company
  • Principal - The Boston Consulting Group (NY)

Paul Gribbell

Paris, France

Paul is a senior international business leader with a track record of leading large teams to identify and seize brand growth opportunities in the food & beverage sectors. In a 25 year career with Mars, Diageo and Nestlé he has held senior functional roles in Marketing, Sales and Procurement, and Managing Director roles in France, Benelux and Japan. Paul enjoys sports (rugby, cricket, golf) and sings with a rock & blues band.

Experience

  • Managing Director Diageo in Japan & Guinness France-Benelux
  • Marketing Director Moet Hennessy Diageo France
  • International Accounts Director United Distillers Europe
  • Procurement Director Nestlé in France

Erika Nemethi

Amsterdam, Netherlands

Erika brings over 15 years of senior international Marketing and Communications experience in FMCG, Health Care and B2B. She has managed global brands throughout her career in various local and international roles at Johnson & Johnson, Pepsi, Warner Lambert and led marketing strategy consultancy for Fortune Top 100 clients in Europe while working for Millward Brown.
Most recently she was responsible for shaping the environment, changing the public and government perception of the global R&D based pharmaceutical industry in the politically sensitive market of Hungary. Erika passionately believes that communication with purpose and values is a key for change in both internal and external environment.

Experience

  • Executive Director at Association of Innovative Pharmaceutical Manufacturers
  • Marketing Communications Director for Continental Europe at Millward Brown
  • Director Strategy Planning for Continental Europe at Millward Brown
  • Marketing Director at Pepsi

Paulo Carramenha

Sao Paulo , Brazil

Business Consultant and Professor, worked as CEO for Research International and GfK in Brazil and Latin America as well as working for Dow Chemical and Bunge Group.
Graduated in Business Management, specializing in Marketing, with several extension courses about product and brand management and market research.
Co-author of the books “Product Management” and Theory and practice of applied research.

Experience

  • Managing Director at GfK Brazil and Latin American Board Member
  • CEO at Research International Brazil
  • Product Brand Manager at Dow Chemical - Ziploc Storage Bags
  • Cultural Director at Brazilian Association of Market Resarch Professionals
  • Post Grade and MBA Professor at ESPM, FGV and USP

Spike Humphrey

London, United Kingdom

Spike played a key role in the transformation of Reckitt Benckiser from a predominantly ‘Household’ products company with a minority Healthcare business, into one where Health became the preferred driver of corporate growth and profitability. His expertise is in the design of high level marketing solutions for Global Brands such as Nurofen, Gaviscon, Mucinex, Clearasil, Optrex; and their pragmatic application in markets around the world. He has planned and led brand launches in Brazil, Russia, India, China, US and most countries in Europe, Middle East/Africa, SE Asia, Australia and Latin America.

Experience

  • Global Brand Marketing Manager - RB
  • Media and Marketing Excellence - Boots Healthcare International
  • Strategic Marketing Manager, Analgesics and New Categories - Boots Healthcare International
  • Marketing Manager, Europe – Foodservice Cleaning - Procter & Gamble

Licia Allara

Lausanne, Switzerland

Licia is an Italian living in Switzerland, fond of deeply understanding different cultures. She has a long market research experience, having been working on brands and advertising for multinational companies. Having been living many years in Germany, she couples the Italian creativity with the German structured approach. Passion, curiosity and a constant search for deep insights round up her strongest points.

Experience

  • GFK/ Explorer – Specialist in pre-advertising testin
  • Millward Brown - Client Service Director
  • Millward Brown - International Knowledge Manager

Mohammed Nosseir

Cairo, Egypt

Mohammed has over 27 years of experiences as a regional marketing, strategy and business development consultant, specializes in developing entry marketing strategies, running effective promotion schemes and product positioning. Mohammed has a solid experience in most of the Middle East countries and key European countries.

Experience

  • Friesland Dairy Foods – the United Arab Emirates & the Netherlands
  • Unilever Egypt
  • Aspen Seminar (2011), Eisenhower Fellow (2009), and Stanford Fellow (2008)

Prem Behl

New Delhi, India

Prem Behl is the Chairman and Managing Director of Exhibitions India Group (EIG), which is a pioneer in organizing international expositions in India. As a visionary with a unique leadership style, he is engaged in facilitating change and expanding domestic and international trade.He has a total of 49 years of experience managing EIG and working for large corporations in India.

Experience

  • Exhibitions India Group of Companies
  • International Wool Secretariat, UK
  • Usha International Ltd, New Delhi
  • Singer Sewing Machine Company, Mumbai

Robin Plotkin

New York, United States

My work as a brand strategist includes both client and consulting-side experience. I provide strategic marketing and branding consultation to C-suite executives in a wide range of industries including financial services, technology, telecommunications, utilities, heavy industry and consumer products sectors. Specific expertise includes: overall positioning and implementation programs, messaging strategies, naming and brand architecture and internal engagement.

Experience

  • Redefined value proposition and customer journey for global hotel chain
  • Led U.S. team in global repositioning for leading insurance company
  • Developed comprehensive positioning program for major steel company's groundbreaking business
  • Devised co-branding strategy and sales protocal for top telcomm company
  • Created brand architecture and naming strategy for data storage leader

Sharon de Korte

New York, United States

Sharon designs and delivers innovation training and brainstorming programs. She applies the creative process to new product development, business opportunities, and strategic planning. She has over 25 years experience in marketing research responsible for design and management of global qualitative and quantitative research.  She has worked on the supplier, ad agency and client side for many Fortune 500 organizations.

Experience

  • Won company award for most innovative program
  • Deep and ongoing relationships with clients
  • Broad range of experience in research, training, development and coaching
  • Travelled over 25 countries managing qualitative research
  • MS in Creativity/Change Leadership (ICSC at SUNY Buffalo State)

Dhruv Behl

New Delhi, India

Founder and Managing Editor of autoX, and one of the Managing Directors of the Exhibitions India Group, Dhruv has chased his dreams passionately. He has over 10 years of experience in India and the US in the realm of publishing, international events, and finance. Needless to say, everything automotive lights up his day.  autoX is testimony to his passion and commitment.

Experience

  • Founder and Managing Editor: autoX
  • Jury Member: Indian Car of the Year Awards
  • Director: Exhibitions India Group
  • Regular racing and rallying contestant

Diletta Sala

Paris, France

Diletta is Italian, lives in Paris and has worked and studied in China for more than 3 years. Her background is in Chinese culture and language and after a Master in European Business at ESCP, she joined L'Oréal Luxe in the Learning Department. During her Master Degree she covered all the business management-related areas and worked on projects for Deloitte and Vodafone.

Experience

  • Graduated from ESCP Business School
  • L'Oréal Luxe - Learning Department
  • Deloitte - Student consultancy project
  • Vodafone Italia - Student consultancy project
  • Hong Kong Trade Development Council - Marketing Assistant; b2b Interpreter

Rita Franko

Amsterdam, The Netherlands

Rita is an advertising and communication specialist. She has over 10 years of experience in working with international brands and advertising agencies. Rita has been responsible for brand management in the food and beverage industry. She manages the development of cross-media campaigns from creation to implementation. Rita has an extensive expertise in visual design. Travelling and exploring cultures are her passion.

Experience

  • Brand Manager for Pepsi Cola Hungary
  • Pepsi Cola Hungary - Group Brand Manager
  • McDonalds Hungary - National Marketing Manager
  • Carlsberg Hungary - Marketing Manager
  • AkcioNxs- Hungary - Full service adv.agency - Senior Strategic Planner