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Process

A systematic process assures reliable outcomes. Via our 3-step process, we find sustainable growth opportunities, develop an implementation route and align stakeholders to make the opportunity actually happen.

  • Stage I
    Knowledge Connect
    Exhaustive search for case studies, best-practices, word-of-mouth analyses and any other external information that provides new viewpoints and help us think out-of-the box.
  • Stage I
    Discovery session
    The Sevendots process starts with a discovery session, involving the key stakeholders in the client organization.
  • Stage I
    Knowledge Connect
    Objective: identify outlier/out of the box ideas and any potential opportunities arising from them.
  • Stage I
    Insight Revolver
    Filtering and selection process. Objective: identify several concise, relevant insights coming from Discovery and Knowledge Connect sessions. Qualifying these insights becomes step one of the Sevendots Analysis.
  • Stage I
    Hypothesis Hypercamp
    Different information sources distributed among Sevendots Senior Analytical Team. Each member goes through Sevendots systematic information analysis procedure. Objective: Identification/definition of potential hypotheses/opportunities.
  • Stage I
    Hypothesis Crosschecking
    Sevendots proprietary Analytical Workshop. Round two workshop in which analysts and strategic consultants review list of hypotheses. Objective: test relevant hypotheses against all available information sources.
  • Stage I
    Hypothesis mapping
    Elimination of hypotheses which don't hold up against all available information sources. Objective: Synthesize and fine-tune winning hypotheses.
  • Stage I
    Rate and Rank
    Analytical Team and strategic consultants conduct feasibility test and rank winning ideas. Objective: validate hypotheses on basis of Sevendots strategic and analytical expertise.
  • Stage II
    Visual decision making
    Innovation and industry experts join Sevendots senior strategic and analytical consultants to visualize winning hypotheses.
  • Stage II
    Visual decision making
    Objective: foster on-going creative thinking and enhance common understanding of and alignment behind ideas.
  • Stage II
    Visual appliance
    Translate ideas into visuals. Objective: clarify understanding of ideas from all relevant standpoints.
  • Stage II
    Visual appliance
    Go beyond standard merger of "hard and soft" data toward an intuitive, instantaneous visual understanding that is shared by all stakeholders.
  • Stage II
    Delivery workshop
    Delivery session with session with key client stakeholders. Objective: identify and agree upon most inspirational opportunities and the visuals that best bring them to life.
  • Stage III
    Prepare online teamwork
    Selected opportunities will be exposed to consumers, brand owners and agencies. Objective: work together with the new, wider team to develop a winning implementation framework.
  • Stage III
    Lead user discovery
    Engaged consumers are identified by their behavior on the web. Objective: select people who are particularly active on brand-related discussion in social media.
  • Stage III
    Performance Profiler
    We approach the identified consumers through the channel on which we found them (i.e. Twitter, Facebook, YouTube etc.) and screen them on creative and social skills.
  • Stage III
    Online Team Training
    Objective: Sevendots consultants and client stakeholders agree on the goals for the online teamwork with consumers
  • Stage III
    Online teamwork
    A proprietary Sevendots exercise in which consumers, clients and Sevendots experts work together. Objective: identify and agree upon an implementation framework for winning market opportunity.
  • Stage III
    Implementation planning
    Core client team and Sevendots Consultants work together to formulate strategy based on the agreed-upon implementation framework.
  • Stage III
    Go session
    Final session. Objective: hand over lead from Sevendots Senior Consultants to client. Sevendots assumes on-going advisory role as implementation moves forward.
  • Stage III
    Go session
    Final session. Objective: hand over lead from Sevendots Senior Consultants to client. Sevendots assumes on-going advisory role as implementation moves forward.
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