We increased the profitability of a CSD category by extending the product line to reach a new consumer segment. The new product line managed to efficiently reach a target group that had never even been considered for the category, defining and opening up a new profitable niche.

We reversed a decline in market share of digital point-and-click cameras by developing a different communication strategy. It emphasized a new product benefit that was more related to emotional features. The strategy provided a unique positioning that put the brand in the top 3 of the consumer’s short list.

We had a frozen foods company successfully enter a new category and reach a 7% market share at the end of year 1. This was achieved by finding a unique combination of touch points that made the product much more relevant during the shopping planning.

We improved the marketing ROI for an upcoming car brand. We discovered and developed a new opportunity to engage young families with the brand. Online functional benefits created leads for local dealers, resulting in 6% more sales of new cars (compact segment) in two markets.