Designing a global gifting strategy
“How this high performing Brand could better seize the Gifting opportunity globally?” Vice President, FMCG International
Identified and sized the relevant gifting occasions for the brand; Designed a consumer centric new strategy; Developed offer from product to services to execute the strategy.Learn more
In-store experience design for a luxury beauty brand
What customer experience in store will accelerate growth of this luxury fragrance brand?
Identified the customer experience components and critical gaps for the brand; Found where the brand can deliver superior benefit and how; Visualized what success could look like and ROI for the different experience components. Detailed strategy for 5 different types of stores.Learn more
Brand Portfolio Management in the Beverage Market
"How can we find the best positioning of similar brands within a portfolio in order to minimize potential cannibalization? Regional Brand Director, Beverage Multinational"
Supported implementation of a more structured brand management system reducing internal cannibalization and fueling sales and market share growth.Learn more
Strategy optimization by retail channel in the snack market
“How can we increase sales through channel differentiated portfolio management?" Global SVP, FMCG Multinational.
In this retail channel project, we identified 6 clusters and for each cluster a growth lever. We also identified what was the job-to-be-done for the product and based on that we developed a rough marketing mix approach per cluster. We evaluated the current merchandising strategy and monetized the potential uplift in sales.Learn more
Brand Revitalisation in the European Confectionery Market
"How can we align seemingly contradictory beliefs held by different stakeholders into a shared action plan to reverse a severe brand decline? Regional Brand Vice President, FMCG Multinational"
Identified recovery plan based on different activities including specific innovation reversing the trend from declining to a sustained growth in the following years.Learn more