X

With experience comes perspective. Hear what we have to say.

Based on our ongoing experience and ability to capture signals and information across the globe we continuously develop original considerations around different up-to-date topics.

How can brand social responsibility drive consumer preference?

How can brand social responsibility drive consumer preference?

  BSR is often seen as an act of compliance rather than a real driver for top line growth… The lack of evidence on how BSR can drive top line growth means BSR activities are commonly seen as an act of compliance more than a real growth...

Learn more arrow_right

Could less intelligent artificial intelligence provide more intelligence?

Could less intelligent artificial intelligence provide more intelligence?

How intelligent should artificial intelligence be? Could less intelligent artificial intelligence, be a driver of how technology will develop? You may be familiar with The Financial Times article discussing milk-buying robots which starts to hint at...

Learn more arrow_right

Does Big Data have a V in it?

Does Big Data have a V in it?

Big Data and Market Research – a love and hate relationship With the emergence of the big data buzz, there has been questions around whether there is still a place for market research. Organisations now have an abundance of information. Big...

Learn more arrow_right

How can brands own the act of consumption?

How can brands own the act of consumption?

Understanding the (sometimes) counter-intuitive value of the act of consumption A brand should recognise the importance of the act of consumption and play around it. By analysing different brands we have observed possible ways a brand could do it....

Learn more arrow_right

Brand social responsibility - seven things to consider

Brand social responsibility – seven things to consider

How to show consumers you take your responsibilities seriously… Seven things by Sevendots: Corporations cannot communicate with consumers but brands can. Implement change at brand level to build higher consumer engagement. Focus on local...

Learn more arrow_right

The Switching Economy next to the Sharing Economy...?

The Switching Economy next to the Sharing Economy…?

The Sharing Economy is developing fast and is having game-changing effects on a number of industries. In part, this effect is driven by the different values of new generations (or “Millennials”) vs older generations. Status no longer comes with...

Learn more arrow_right

Five global marketing trends from the past five years

Five global marketing trends from the past five years

Happy birthday to us – here are five things we’ve learned along the way… For five years we have been making opportunities happen for businesses. Here’s what we learned about global marketing trends as grown up...

Learn more arrow_right

No time for pandas

No time for pandas

Our invite to the Challenge Bibendum Global Summit… Decision makers. That’s who Michelin invited us to engage with during their Challenge Bibendum Global Summit in China last autumn. Chengdu may be home to the world-renowned Giant...

Learn more arrow_right

Building brand loyalty in a connected world

Building brand loyalty in a connected world

Will your brand leverage Surprising Generosity? This morning I realised I had accidently bought theatre tickets for the wrong date… I called the website’s customer service number to see if I could change it for another play or be reimbursed. The...

Learn more arrow_right

The value of the act of consumption

The value of the act of consumption

It’s not so much ‘what’ a product does but ‘how’ it does it… Some emergent, yet under-exploited, dimensions of the consumption experience have been growing as a direct result of matured ‘new’...

Learn more arrow_right
1 3 4 5 6 7 10