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With experience comes perspective. Hear what we have to say.

Based on our ongoing experience and ability to capture signals and information across the globe we continuously develop original considerations around different up-to-date topics.

Why CSR is no longer enough

Why CSR is no longer enough

Brand social responsibility is the future… We’ve all heard of Corporate Social Responsibility and you may have even contributed to a lengthy Global Sustainability Report targeting your company’s corporate stakeholders. But is “doing...

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Why are millennials such a moving target?

Why are millennials such a moving target?

Millennials expect everything to be available on demand. Millennials have certainly reacted to the recent times of crisis. Struggling to find a job, they have moved to new cities or countries for a new start in life and will not stay for long in the...

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Big data – a Sevendots perspective

Big data – a Sevendots perspective

Will smart machines ever outsmart smart business people? Sevendots partners Colin McAllister and Enrique Domingo share their thoughts on the latest buzz word, big data. What is big data? Colin: Big data stands for fast growth in availability of...

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Millennials – the SuperMe generation

Millennials – the SuperMe generation

Millennials were born connected making them such a fluid generation… Born connected means that today 67% of millennials use a smartphone to access the internet. They are never alone. They can always check for prices, brand stories, peers...

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How are millennials so different to other generations?

How are millennials so different to other generations?

Boomers surfed, Generation X suffered, Millennials act…   Obviously, each new young generation sees itself as unique and older people tend to agree that youth is not what it used to be… but this is not a new thing – the quote above...

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The Gluten-Free Saga – a Sevendots perspective

The Gluten-Free Saga – a Sevendots perspective

Gluten-free diets, fad or fiction? Have you read the Time magazine recently? If you have, you may be familiar with the gluten-free debate. In a recent article, Jeffrey Kluger reported more than 93% of the world has no trouble with gluten yet...

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Two sides of the same coin: using failure to boost success in innovation

Two sides of the same coin: using failure to boost success in innovation

How do organisations create opportunities from failure? Every marketer knows that product innovation is a key driver for sustaining top line growth. At the same time some statistics indicate that almost 80% of new product launches fail. Failure is...

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Your #YOLO is making me LOL – do we know enough about the millennials?

Your #YOLO is making me LOL – do we know enough about the millennials?

Fine young minds frame the future of consumer marketing – A Middle East perspective. A lot has already been said about the millennials (people aged between 18-35) or the generation shaped by social media. Young people have been the focus of...

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How to use trends to gain competitive advantage

How to use trends to gain competitive advantage

It’s not about trends, it’s about what you do with them. Nowadays there is an abundance, or even an overload, of information about new marketing trends or other trends affecting the consumer. But does all of this help marketers make...

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Women strive for more independence (and get it)

Women strive for more independence (and get it)

Working business women are the fastest growing group of consumers but are they being overlooked? Despite shining in the world of business, the woman’s role in society has often been regarded as one dependent on social and economic conditions. I...

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