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With experience comes perspective. Hear what we have to say.

Based on our ongoing experience and ability to capture signals and information across the globe we continuously develop original considerations around different up-to-date topics.

New routes to innovation for businesses

New routes to innovation for businesses

How can crowdfunding, crowdsourcing and co-creation help businesses innovate? Traditional business structures and processes which were once one-way and controlled by the company now have to adapt to challenges that technology presents. Strategic...

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The steps we took to choose our company name - Sevendots

The steps we took to choose our company name – Sevendots

What’s in a name? When we decided to create a global marketing consultancy back in 2009, one of the first decisions we had to make was deciding on a name for the company. We knew that choosing the right company name was vital so it was...

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Why businesses should create unexpected partnerships

Why businesses should create unexpected partnerships

Breaking boundaries to reach a wider scope and meaning There is no doubt that the digital revolution is on its way to completely transform our way of living, from how we work and communicate to the way our personal brand appears online in terms of...

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A pint of (Karl) Lagerfeld please!

A pint of (Karl) Lagerfeld please!

How understanding emotions can create new opportunities for businesses The concept of brand or portfolio –aiming at keeping the master brand attractive and consistent to maximise global performance – is familiar to many. A world class...

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Consuming less but better: high spirits for Russia’s premium alcohol market

Consuming less but better: high spirits for Russia’s premium alcohol market

Continuing premiumisation The world’s biggest alcohol market keeps on moving! Pushed by increased government regulation and a consumer interest in a more healthy lifestyle, the volume of the market is declining rapidly: according to official...

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Quo vadis auto?

Quo vadis auto?

In what direction is the automotive industry going? The automotive world as we know it is radically changing, as other industries have done in recent years and understanding systemic shifts ahead of others will turn risks into opportunities. The...

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Social TV - By Appointment to Her Majesty

Social TV – By Appointment to Her Majesty

The world is changing but TV is still the media Queen The history of our ‘screens’ started back in 1885 when the Frenchman Louis Lumiere, created the portable Cinématographe – the ‘first screen’. It would be more difficult to credit...

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Should we give up on the electric car?

Should we give up on the electric car?

Is it the beginning of the end for the electric car? More than a hundred years ago, the streets were filled with carriages as a popular mode of transport. Back then the electric drive carriage looked like an option as well, but it was not! Soon after...

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How the ‘power of we’ is changing the business world.

How the ‘power of we’ is changing the business world.

Can the ‘power of we’ change the way we do business? Last year in Singapore, I met a dynamic entrepreneur seeking to connect his drive for business success, with projects of genuine social value. We discussed one of his latest projects,...

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How helping to educate can help out your business - Part 2

How helping to educate can help out your business – Part 2

How can the accessibility of education give businesses a competitive advantage? In part one of this two part series in how helping to educate can help out your business, I discussed how the developments in digital and mobile technology have...

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