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With experience comes perspective. Hear what we have to say.

Based on our ongoing experience and ability to capture signals and information across the globe we continuously develop original considerations around different up-to-date topics.

A brand with its own legal currency?

A brand with its own legal currency?

A brand with its own legal currency? Check your pocket and you may find some of its coins… This story shows how powerful a brand can be. It starts in 1759 when Arthur Guinness founded his brewery and launched his famous stout beer in Ireland....

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Mastering Digital Media

Mastering Digital Media

4 considerations on how to look at digital opportunities. Digital strongly impacts the brand-consumer relationship. The good news is that this offers new opportunities to engage with consumers. The bad news is that marketers can no longer rely on...

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Segmentation, targeting, positioning - need for a change?

Segmentation, targeting, positioning – need for a change?

In recent times consumers have started to belong to multiple segments, depending on a number of factors, and have therefore become more difficult fish to catch efficiently and effectively. The digital revolution is multiplying options for...

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The Retail Landscape Revolution

The Retail Landscape Revolution

Change has never been so fast and so deep. Keeping up with consumers means keeping fit every day and also looking round the corner. Only the smartest will survive. I took a long walk a couple of weeks ago around my neighbourhood in Milan and finally...

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The Russian Bear is Back

The Russian Bear is Back

With the fastest growing GDP of all BRIC countries in the past year, an increasing middle class and yet still relatively untapped market, Russia has become a promising opportunity for many international companies. The recent accession to the WTO only...

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The potential benefits of moving from corporate social responsibility to brand social responsibility

The potential benefits of moving from corporate social responsibility to brand social responsibility

Social responsibility is becoming an increasingly relevant topic on the agenda for the corporate world. The focus on Brand vs. Corporate Social Responsibility can offer some key opportunities in order to improve the activities, build up brand...

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Value co-creation with external stakeholders

Value co-creation with external stakeholders

As conventional internally-resourced business development models are no longer proving to be adequate, manufacturers have begun to leverage the creative power of their customers. Consumer products manufacturers are struggling as never before to...

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A new media scenario: Star collision caused Dinosaur Extinction

A new media scenario: Star collision caused Dinosaur Extinction

Media, which may be likened to the stars in the universe of communications, travel along trajectories that accelerate and converge in such a manner that one might say they are on a collision course. “The debris from the collision of the two...

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Webinar 24 October 2012

Webinar 24 October 2012

About chocolate, daughters and driving total engagement for brands.   Last night I took out my 14 years old daughter for dinner and started talking about her consumption patterns. Covertly, I was trying to get some innovative idea for the next...

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On the way to innovation: forget everything you know or at least question them

On the way to innovation: forget everything you know or at least question them

Thinking about innovations means: we should never give up being curious and questioning if we need to open our minds and become more innovative both personally and professionally. INNOVATION: Flavor of the Month Corporations have been going through...

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