Designing a global gifting strategy

The Challenge

How Brand X could better seize the global Gifting Opportunity identifying > 500M€ incremental revenue potential?

What We Did

Understand and size the different gifting occasions across the globe, with local specificities across different continents

Identify and quantify opportunities to win for Brand X on the most promising gifting occasions

Benchmarking in external categories (food & beverages) with key learning and inspiring cases

Build and size different business scenarios, with supporting financials and insights

Develop Gifting strategy and offer, from products to services : Range architecture and concepts, offers description, design mock up, pricing, graphic themes

Shape turn key solutions with internal workshops

Key Findings

Gifting occasions are not all relevant for Brand X

Huge revenue opportunity (>500M €) can be captured through the new Gifting Strategy

Gifting new approach can fuel the overall brand strategy, across all channels

The Results

New gifting strategy approved by Company board

Pilot implementation started