The importance of Brand & Corporate Purpose has grown over the last decade. Companies have understood the importance of Purpose as a growth driver...
Our invite to the Challenge Bibendum Global Summit…
Decision makers. That’s who Michelin invited us to engage with during their Challenge Bibendum Global Summit in China last autumn. Chengdu may be home to the world-renowned Giant Panda-breeding programme but this was no sight-seeing trip.
Innovator in online communication and research, Pieter Willems, and international passionate marketer, Matthieu Meheut, attended the very ambitious 2014 Michelin Challenge Bibendum global conference on sustainable mobility at a large venue in the outskirts of Chengdu, China.
Key decision makers of industry, governments and academic institutions decision makers, including CEOs, ministers and university professors from EU, US, India and China attended the conference to help jointly shape a sustainable future for mobility.
Around 4,000 people in total were together for four days to decide on concrete mobility initiatives.
Michelin has been very successful in claiming the Future of Mobility. In their ‘statement’ they addressed the shaping of technology standards for electric vehicles, planning joint green investments, creating guidelines for door-to-door logistics and providing new legislation to increase road safety.
Michelin wants to convert the biennial Challenge Bibendum event into an ongoing platform for cross-industry collaboration on sustainable mobility. We had the honour to be invited by Michelin to help join people and ideas for mobility innovation together.