My work as a brand strategist includes both client and consulting-side experience. I provide strategic marketing and branding consultation to C-suite executives in a wide range of industries including financial services, technology, telecommunications, utilities, heavy industry and consumer products sectors. Specific expertise includes: overall positioning and implementation programs, messaging strategies, naming and brand architecture and internal engagement.
- Redefined value proposition and customer journey for global hotel chain
- Led U.S. team in global repositioning for leading insurance company
- Developed comprehensive positioning program for major steel company's groundbreaking business
- Devised co-branding strategy and sales protocal for top telcomm company
- Created brand architecture and naming strategy for data storage leader