Yue Zhao

Shanghai / Paris, China / France
Yue Zhao

Yue is associate Professor at Paris School of Business and previously a Lecturer at ESSEC. She has strong experiences and expertise in researching Chinese and French markets, especially FMCG and cultural industries (luxury, fashion, perfumery, gastronomy, museum). Holding Phd and M.Phil in Business Administration from ESSEC , BA in Economics, BSc in Applied Mathematics and MA in Finance from Peking University, she is very talented at combining academic rigor with creative thinking and problem-solving. She likes art, fashion, design and cooking.


  • Associate Professor at Paris School of Business
  • Lecturer at ESSEC Business School
  • Consultant at Unisono Fieldmarketing (Shanghai)
  • Co-author of several publications in academic journals and book