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We grow brands

Brand owners and marketers are facing the key challenge of lifting their top line performance. Sevendots identifies concrete growth opportunities for brands and makes them happen.

WHERE, WHAT and HOW to grow

Our passion for growing brands is focused on three main areas where we have developed unique and proven approaches to boost your business performance.

We help clients identifying and acting on WHERE to grow, WHAT to grow and HOW to grow.

Do you know what your category growth drivers are?

Understanding and managing category dynamics is important to ensure long term profitable growth of your business.

Mastering the category allows you to better invest your resources and to develop stronger relationships with your customers. We help our clients identify and size category growth drivers allowing them to shape their brand strategies and prioritize support activities. We bring them to life both internally and in connecting with customers.

Is your portfolio fitting efficiently the category growth drivers?

Aligning your portfolio to the category growth drivers allows you to optimize your performance,  intercepting the relevant dynamics in the market. We help our clients identify the key innovation opportunities in supporting a healthier pipeline.

Is your brand penetration optimized?

Brand Penetration is the engine for long term growth and for better profitability.

We help our clients define key strategies and activities to optimize brand penetration making sure they support growth in a structured way.

Is your innovation matching emerging consumer trends?

Capturing emerging trends when they are still weak signals and being able to develop scenarios for future development is crucial. At the same time it is important to connect them to the reality of your business. We help clients understand how the environment is evolving, filtering out what is relevant for their business and identifying specific markers that can represent a sustainable competitive advantage.

Is your Front End Innovation well in synch with the developing technology directions?

Where consumer trends meet technological directions it is possible to find long term growth opportunities. We help our clients connect consumer trends with the technology directions and identify possible Front End Innovation opportunities. We make these opportunities come alive and concrete engaging and aligning the different stakeholders around them.

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Is your Brand DNA properly supporting your brand growth?

The DNA of your brand is underpinning your ambitions, defining the borders that your brand can reach in the way it communicates, it innovates and stretches. We help clients identify the key elements of their Brand DNA, aligning stakeholders around them and transforming them into a powerful platform for sustainable brand growth.