In today’s society, consumer expectations about the social contribution of companies and brands continues to grow.

To meet this demand, Purpose should be integrated effectively into a broader system.

DTC is inevitable and it’s not only about commerce, it is a strategic choice allowing brands to connect more intimately with consumers and stay relevant over time. For big brands this also represents a unique opportunity to take back the leadership on driving Category Growth.

This is an incredibly challenging time for people and businesses everywhere and obviously the first priority here at Sevendots is on keeping our team and our clients safe.

To that end, we are fortunate that our virtual working model means our partners are very accustomed to working seamlessly together even as we heed the shelter in place/social distancing orders currently in place in many of the geographies we work in.

In fact in many cases we are helping our clients to work the same way to help keep them safe while still moving forward with their work, or the projects we are doing together.

Stay safe!

This is an incredibly challenging time for people and businesses everywhere and obviously the first priority here at Sevendots is on keeping our team and our clients safe.

To that end, we are fortunate that our virtual working model means our partners are very accustomed to working seamlessly together even as we heed the shelter in place/social distancing orders currently in place in many of the geographies we work in.

In fact in many cases we are helping our clients to work the same way to help keep them safe while still moving forward with their work, or the projects we are doing together.

Stay safe!

More diversified portfolios with more proactive management of them will allow international CPG companies to cope more effectively with the emerging macro forces impacting the industry.

DTC drives disintermediation, which can create value through better margins and enhanced services.

With big brands generally struggling to grow and their market shares eroding under the pressure of small and new brands, the role of category expansion is becoming more and more crucial.

One of the most powerful levers of success is one of the most intangible. It takes years to nurture. It cannot be forced or 'manufactured'. It is a long-term shot in a short-term world. In short, Brand Purpose is the heart and soul of a business and the greatest route to engage consumers.