Our Perspectives

Value Chain resilience in CPG: From Supply Chains to data-driven value networks

Efficiency is no longer enough: resilience becomes the new performance driver The Consumer-Packaged Goods (CPG) and grocery retail sectors have faced unprecedented challenges over the past few years, including supply chain disruptions, changing consumer behaviors, and the impacts of global events such as the COVID-19 pandemic and the geopolitical crisis. In today’s competitive and demand-driven… View Article

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Our Perspectives

The Next Penetration Frontier: Rethinking Geographic Expansion for CPG Volume Growth

Slowing volume growth, untapped penetration opportunities Large multinational CPG companies are facing a structural challenge: volume growth is slowing, a pattern observed in our ongoing analysis of the top global industry players. In many cases, the issue is not brand strength. Nor is it portfolio breadth. The real constraint is penetration. Across markets, most global… View Article

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Our Perspectives

2025: A Structural Divide in Global CPG performance

5 key takeaways from 2025 performance 2025 has marked a systemic inflection point for large global CPG companies. The narrative is no longer about inflation, temporary elasticity, or tactical adjustments. The data shows a widening divide in volume, in scale, and increasingly in financial performance. Based on our review of 12 among the top global… View Article

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Our Perspectives

Why the Traditional CPG Value Equation Is Breaking and How Leaders Must Respond

Why CPG’s growth challenges are structural, not cyclical The CPG growth model that delivered decades of shareholder value is no longer fit for today’s market. Price-led growth is reaching its limits, volume growth is stalling, and capital markets are signaling that traditional scale is no longer enough. Large Consumer Packaged Goods (CPG) companies are facing… View Article

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Our Perspectives

Private Labels: From Alternative to Structural Growth Engine in CPG

What does the future of Private Label look like? There is no shortage of talk around Private Labels right now, and for good reason. They have become the elephant in the room for the entire CPG industry. When Private Labels first started to appear in a more structured way on supermarket shelves, their impact was… View Article

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Our Perspectives

Strategic Innovation Pathways: How CPG Leaders Are Navigating Growth

The Innovation Imperative A major beverage company recently spent 18 months and substantial capital building capacity for a new product line, only to watch consumer preferences shift before launch. Meanwhile, a competitor tested a similar concept through contract manufacturing, adjusted based on market response, and captured the opportunity in half the time. This scenario plays… View Article

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Our Perspectives

The Collaboration Dividend: The secret sauce CPG leaders use to drive volume and profitability

Introduction In the consumer-packaged goods (CPG), also commonly referred to as fast-moving consumer goods (FMCG), many companies fixate on pricing and cost-cutting as the primary levers to boost profitability. While trimming costs or raising prices can improve margins in the short term, sustainable profit growth ultimately depends on growing sales volume in a healthy way…. View Article

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"Sevendots helped us to elicit a powerful purpose for Heineken brand globally... We very much appreciated their way of working with us, embedding in the journey our whole team, including external partners. We ended up with a clear purpose endorsed by top executives."

- Bram Westenbrink, Global Senior Director at Heineken

"I’ve found Sevendots to be visionary, inspiring and practical; they are great at distilling wide and complex information and insights, building actionable frameworks and developing strong opportunities that are helping us shape our future strategy."

- Dan Smith, Senior Vice President at Nestle Purina PetCare GSBU

“The Sevendots team led us on a truly collaborative journey of discovery. They gave us a clear framework to understand what was required to win within this new wellness territory we’ve called 'Modern Natural Health'. They challenged some of our assumptions, encouraged us to think even bigger and brought our entire team together around a common ambition and platform.”

- Larry Page, Head of Marketing at Zarbees® at Johnson & Johnson

"We have had the opportunity to work with the Sevendots team on an extremely strategic project related to Global Travel Retail. They have given us both valuable insights and tools to further accelerate our strategy. We particularly appreciate their ability to bring to life the strategic thinking with simple yet effective frameworks that helped inspire the organisation."

- Leigh Irvine and Biancamaria Sansone, GTR Managing Director & Marketing Director, Campari Group

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Our Perspectives

With experience comes perspective. Hear what we have to say.

View article

, 27 April 2026

Value Chain resilience in CPG: From Supply Chains to data-driven value networks

Efficiency is no longer enough: resilience becomes the new performance driver The Consumer-Packaged Goods (CPG) and grocery retail sectors have... View Article

Massimo Visconti

Sevendots, Milan

View article

, 20 April 2026

The Next Penetration Frontier: Rethinking Geographic Expansion for CPG Volume Growth

Slowing volume growth, untapped penetration opportunities Large multinational CPG companies are facing a structural challenge: volume growth is slowing, a... View Article

Colin McAllister

Sevendots, Milan

View article

10 April 2026

2025: A Structural Divide in Global CPG performance

5 key takeaways from 2025 performance 2025 has marked a systemic inflection point for large global CPG companies. The narrative... View Article

Andrea Bielli

Sevendots, Rome

View article

30 March 2026

Why the Traditional CPG Value Equation Is Breaking and How Leaders Must Respond

Why CPG’s growth challenges are structural, not cyclical The CPG growth model that delivered decades of shareholder value is no... View Article

Andrea Bielli

Sevendots, Rome

View article

, 20 February 2026

Strategic Innovation Pathways: How CPG Leaders Are Navigating Growth

The Innovation Imperative A major beverage company recently spent 18 months and substantial capital building capacity for a new product... View Article

Pablo Soto

Sevendots, Querétaro

Colin McAllister

Sevendots, Milan

View article

12 February 2026

The Collaboration Dividend: The secret sauce CPG leaders use to drive volume and profitability

Introduction In the consumer-packaged goods (CPG), also commonly referred to as fast-moving consumer goods (FMCG), many companies fixate on pricing... View Article

Justin Sargent

Sevendots, Singapore

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Meet Sevendots

Spotlight

Herma Rothfusz

Herma is a specialist in ice cream, beverages and out-of-home channels. Her background is in marketing, innovation and consumer insights. Herma has 25 years of experience at Unilever, working on many international brands and across different countries. She is motivated by obtaining business results and inspiring and connecting people. Outside work, she likes walking in nature, as well as enjoying more culturally-oriented indoor activities like theater and movies. Another pleasure is consuming good food and wine. Living in Italy has changed her life forever in that respect and in other ways. For the next year(s), she is planning to enrol on one or more courses/training; to continue exploring new things is one of her drivers.

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Our ecosystem includes our expert market research and insights agency, Moment10. This ecosystem enables an integrated approach to our clients’ business questions in order to formulate effective, proven and actionable opportunities.