Our Perspectives

Unlocking Growth in the CPG Industry in a World of Uncertainty

How CPG companies can navigate uncertainty through crossindustry and segment expertise CPG companies of all sizes are facing a new generation of complex challenges that are impacting their foundational capability to create value. Trade barriers, macroeconomic downturns, and structural instability are dampening consumer confidence and increasing execution risk for CPG brands worldwide. While globalization is… View Article

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Our Perspectives

Small Positive Experiences Build Big Businesses

The Experience Economy: Why Growth Is Increasingly Driven by Experience We are living in an experience economy! Post-COVID, this is no longer a cultural talking point but a structural shift. Younger generations, and increasingly everyone else, value how life feels as much as what they buy. Value no longer resides only in the physical product;… View Article

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Our Perspectives

Volume, Penetration and the Growing Gap Between Markets and Big CPG Players

Volume: the missing engine of value creation In 2025, so far the average volume growth of the world’s largest CPG companies remains negative. Among the top 11 global players, volume is down on average by –0.6%, while across the broader group of the top 34 companies the decline deepens to around –1%. By contrast, NIQ… View Article

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Our Perspectives

Q3 2025 CPG Results: Persistent Volume Pressure and a Growing Divide

1. Setting the Scene Q3 performance for the 11 analyzed companies among the top global CPG players shows a picture of continuity rather than recovery. Overall organic growth remains stable at around +2%, still well below the 2024 full-year level of 3.9%, indicating an ongoing difficulty to sustain top-line performance”. This with the same bold… View Article

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Our Perspectives

Q3 2025 CPG Results: Why is volume declining?

In our previous article “Sevendots-Q3 2025 CPG Results: Persistent Volume Pressure and a Growing Divide”, the performance for the top global 11 CPG companies was analyzed. The picture shows more continuity rather than recovery. Overall year-to-date organic growth remains stable at +2.2%, still far below the 2024 full-year level of +3.9%, indicating an ongoing difficulty… View Article

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Our Perspectives

The CPG Pendulum: Why Big CPG Companies Keep Swinging Between Focus and Diversification

Every few years, the world’s biggest consumer goods companies seem to change their minds. One moment they’re narrowing down to “core strengths,” selling anything that doesn’t fit. The next, they’re buying everything in sight, from snacks to supplements, in a rush to catch new growth. Think of Kraft Heinz splitting up, Unilever spinning off ice… View Article

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Our Perspectives

Brand Partnerships, Three Paths for Growth

The Context In today’s world, attention is more fragmented than ever, and brands are constantly searching for new ways to grow without losing their ethos. Traditional campaigns may refresh awareness, but partnerships, when done with intention, can become one of the most effective ways to expand reach, attract new audiences, and strengthen equity by borrowing… View Article

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"Sevendots helped us to elicit a powerful purpose for Heineken brand globally... We very much appreciated their way of working with us, embedding in the journey our whole team, including external partners. We ended up with a clear purpose endorsed by top executives."

- Bram Westenbrink, Global Senior Director at Heineken

"I’ve found Sevendots to be visionary, inspiring and practical; they are great at distilling wide and complex information and insights, building actionable frameworks and developing strong opportunities that are helping us shape our future strategy."

- Dan Smith, Senior Vice President at Nestle Purina PetCare GSBU

“The Sevendots team led us on a truly collaborative journey of discovery. They gave us a clear framework to understand what was required to win within this new wellness territory we’ve called 'Modern Natural Health'. They challenged some of our assumptions, encouraged us to think even bigger and brought our entire team together around a common ambition and platform.”

- Larry Page, Head of Marketing at Zarbees® at Johnson & Johnson

"We have had the opportunity to work with the Sevendots team on an extremely strategic project related to Global Travel Retail. They have given us both valuable insights and tools to further accelerate our strategy. We particularly appreciate their ability to bring to life the strategic thinking with simple yet effective frameworks that helped inspire the organisation."

- Leigh Irvine and Biancamaria Sansone, GTR Managing Director & Marketing Director, Campari Group

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Our Perspectives

With experience comes perspective. Hear what we have to say.

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09 February 2026

Unlocking Growth in the CPG Industry in a World of Uncertainty

How CPG companies can navigate uncertainty through crossindustry and segment expertise CPG companies of all sizes are facing a new... View Article

Mauro Piloni

Sevendots, Milan

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, 28 January 2026

Small Positive Experiences Build Big Businesses

The Experience Economy: Why Growth Is Increasingly Driven by Experience We are living in an experience economy! Post-COVID, this is... View Article

Simon Benarroch

Sevendots, San Francisco

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, 19 January 2026

Volume, Penetration and the Growing Gap Between Markets and Big CPG Players

Volume: the missing engine of value creation In 2025, so far the average volume growth of the world’s largest CPG... View Article

Colin McAllister

Sevendots, Milan

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, 15 January 2026

Q3 2025 CPG Results: Persistent Volume Pressure and a Growing Divide

1. Setting the Scene Q3 performance for the 11 analyzed companies among the top global CPG players shows a picture... View Article

Andrea Bielli

Sevendots, Rome

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24 December 2025

Q3 2025 CPG Results: Why is volume declining?

In our previous article “Sevendots-Q3 2025 CPG Results: Persistent Volume Pressure and a Growing Divide”, the performance for the top... View Article

Pablo Soto

Sevendots, Querétaro

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16 December 2025

The CPG Pendulum: Why Big CPG Companies Keep Swinging Between Focus and Diversification

Every few years, the world’s biggest consumer goods companies seem to change their minds. One moment they’re narrowing down to... View Article

Andrea Bielli

Sevendots, Rome

View article

, 04 December 2025

Need to Know – Top 10 unmissable global stores 2025

The push for posh returns… Physical Retail continues to evolve at a remarkable pace, and the past year has seen... View Article

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Meet Sevendots

Spotlight

David Frank

David’s expertise comes from 30+ years of consistently solving brand and business problems with creative solutions across multiple categories, from brand development to product innovation. He brings his natural analytical thinking in combination with creative thinking and problem-solving skills. He has seen brands attempt at differentiating themselves from the competition in ways that drive them away from their core identity/purpose. He believes that a brand that ignores its foundations will falter. David is an avid Crossfitter and enjoys camping and being outdoors.

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We’re part of a broad ecosystem

 

 

Our ecosystem includes our expert market research and insights agency, Moment10. This ecosystem enables an integrated approach to our clients’ business questions in order to formulate effective, proven and actionable opportunities.