Our Perspectives

Why the Traditional CPG Value Equation Is Breaking and How Leaders Must Respond

Why CPG’s growth challenges are structural, not cyclical The CPG growth model that delivered decades of shareholder value is no longer fit for today’s market. Price-led growth is reaching its limits, volume growth is stalling, and capital markets are signaling that traditional scale is no longer enough. Large Consumer Packaged Goods (CPG) companies are facing… View Article

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Our Perspectives

Private Labels: From Alternative to Structural Growth Engine in CPG

What does the future of Private Label look like? There is no shortage of talk around Private Labels right now, and for good reason. They have become the elephant in the room for the entire CPG industry. When Private Labels first started to appear in a more structured way on supermarket shelves, their impact was… View Article

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Our Perspectives

Strategic Innovation Pathways: How CPG Leaders Are Navigating Growth

The Innovation Imperative A major beverage company recently spent 18 months and substantial capital building capacity for a new product line, only to watch consumer preferences shift before launch. Meanwhile, a competitor tested a similar concept through contract manufacturing, adjusted based on market response, and captured the opportunity in half the time. This scenario plays… View Article

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Our Perspectives

The Collaboration Dividend: The secret sauce CPG leaders use to drive volume and profitability

Introduction In the consumer-packaged goods (CPG), also commonly referred to as fast-moving consumer goods (FMCG), many companies fixate on pricing and cost-cutting as the primary levers to boost profitability. While trimming costs or raising prices can improve margins in the short term, sustainable profit growth ultimately depends on growing sales volume in a healthy way…. View Article

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Our Perspectives

Unlocking Growth in the CPG Industry in a World of Uncertainty

How CPG companies can navigate uncertainty through crossindustry and segment expertise CPG companies of all sizes are facing a new generation of complex challenges that are impacting their foundational capability to create value. Trade barriers, macroeconomic downturns, and structural instability are dampening consumer confidence and increasing execution risk for CPG brands worldwide. While globalization is… View Article

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Our Perspectives

Small Positive Experiences Build Big Businesses

The Experience Economy: Why Growth Is Increasingly Driven by Experience We are living in an experience economy! Post-COVID, this is no longer a cultural talking point but a structural shift. Younger generations, and increasingly everyone else, value how life feels as much as what they buy. Value no longer resides only in the physical product;… View Article

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Our Perspectives

Volume, Penetration and the Growing Gap Between Markets and Big CPG Players

Volume: the missing engine of value creation In 2025, so far the average volume growth of the world’s largest CPG companies remains negative. Among the top 11 global players, volume is down on average by –0.6%, while across the broader group of the top 34 companies the decline deepens to around –1%. By contrast, NIQ… View Article

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"Sevendots helped us to elicit a powerful purpose for Heineken brand globally... We very much appreciated their way of working with us, embedding in the journey our whole team, including external partners. We ended up with a clear purpose endorsed by top executives."

- Bram Westenbrink, Global Senior Director at Heineken

"I’ve found Sevendots to be visionary, inspiring and practical; they are great at distilling wide and complex information and insights, building actionable frameworks and developing strong opportunities that are helping us shape our future strategy."

- Dan Smith, Senior Vice President at Nestle Purina PetCare GSBU

“The Sevendots team led us on a truly collaborative journey of discovery. They gave us a clear framework to understand what was required to win within this new wellness territory we’ve called 'Modern Natural Health'. They challenged some of our assumptions, encouraged us to think even bigger and brought our entire team together around a common ambition and platform.”

- Larry Page, Head of Marketing at Zarbees® at Johnson & Johnson

"We have had the opportunity to work with the Sevendots team on an extremely strategic project related to Global Travel Retail. They have given us both valuable insights and tools to further accelerate our strategy. We particularly appreciate their ability to bring to life the strategic thinking with simple yet effective frameworks that helped inspire the organisation."

- Leigh Irvine and Biancamaria Sansone, GTR Managing Director & Marketing Director, Campari Group

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Our Perspectives

With experience comes perspective. Hear what we have to say.

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30 March 2026

Why the Traditional CPG Value Equation Is Breaking and How Leaders Must Respond

Why CPG’s growth challenges are structural, not cyclical The CPG growth model that delivered decades of shareholder value is no... View Article

Andrea Bielli

Sevendots, Rome

View article

, 20 February 2026

Strategic Innovation Pathways: How CPG Leaders Are Navigating Growth

The Innovation Imperative A major beverage company recently spent 18 months and substantial capital building capacity for a new product... View Article

Pablo Soto

Sevendots, Querétaro

Colin McAllister

Sevendots, Milan

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12 February 2026

The Collaboration Dividend: The secret sauce CPG leaders use to drive volume and profitability

Introduction In the consumer-packaged goods (CPG), also commonly referred to as fast-moving consumer goods (FMCG), many companies fixate on pricing... View Article

Justin Sargent

Sevendots, Singapore

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09 February 2026

Unlocking Growth in the CPG Industry in a World of Uncertainty

How CPG companies can navigate uncertainty through crossindustry and segment expertise CPG companies of all sizes are facing a new... View Article

Mauro Piloni

Sevendots, Milan

View article

, 28 January 2026

Small Positive Experiences Build Big Businesses

The Experience Economy: Why Growth Is Increasingly Driven by Experience We are living in an experience economy! Post-COVID, this is... View Article

Simon Benarroch

Sevendots, San Francisco

View article

, 19 January 2026

Volume, Penetration and the Growing Gap Between Markets and Big CPG Players

Volume: the missing engine of value creation In 2025, so far the average volume growth of the world’s largest CPG... View Article

Colin McAllister

Sevendots, Milan

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Meet Sevendots

Spotlight

Sonia Michon Flochlay

Sonia has 25 years of experience in Cosmetics, in particular in the luxury industry. She contributed to the development of succesful major brands like Estée Lauder, and was instrumental in launching Tom Ford in EMEA, a benchmark for ‘überluxe’ and ‘niche’ brands. She has a background in international marketing and sales, and experience in driving markets, opening emerging countries, managing businesses, developing brands and leading multi-cultural team, all of which shapes her solid understanding for new business opportunities.

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Our ecosystem includes our expert market research and insights agency, Moment10. This ecosystem enables an integrated approach to our clients’ business questions in order to formulate effective, proven and actionable opportunities.