Our Perspectives

Building future-proof functional food portfolios

A bigger and broader demand space for functional food The global food and beverage industry is undergoing a structural shift. No longer is food simply about taste, convenience, or price: it is increasingly expected to deliver tangible, everyday health benefits. From gut health to cognitive performance, functional food has moved from niche to mainstream, becoming… View Article

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Our Perspectives

The Return of Volume: Why the Largest CPG Companies Are Changing Their Growth Playbook

The beginning of a strategic reset For the first time in almost two years, something meaningful is happening in the CPG industry. After a relatively flat 2024 and four consecutive quarters of declining volume throughout 2025, the largest global CPG companies are finally showing a noticeable recovery. Across the eleven companies analyzed (excluding L’Oréal, which… View Article

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Our Perspectives

The Retailer Collaboration Dividend

Executive Summary Retailers that collaborate more closely with suppliers are growing much faster. That is the headline from brand new research mapping the financial growth rates of retailers against Advantage Group International (AGI) supplier feedback. The link is especially strong in areas connected to speed, execution, retail media effectiveness, data actionability, cross-functional alignment and supply… View Article

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Our Perspectives

Value Chain resilience in CPG: From Supply Chains to data-driven value networks

Efficiency is no longer enough: resilience becomes the new performance driver The Consumer-Packaged Goods (CPG) and grocery retail sectors have faced unprecedented challenges over the past few years, including supply chain disruptions, changing consumer behaviors, and the impacts of global events such as the COVID-19 pandemic and the geopolitical crisis. In today’s competitive and demand-driven… View Article

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Our Perspectives

The Next Penetration Frontier: Rethinking Geographic Expansion for CPG Volume Growth

Slowing volume growth, untapped penetration opportunities Large multinational CPG companies are facing a structural challenge: volume growth is slowing, a pattern observed in our ongoing analysis of the top global industry players. In many cases, the issue is not brand strength. Nor is it portfolio breadth. The real constraint is penetration. Across markets, most global… View Article

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Our Perspectives

2025: A Structural Divide in Global CPG performance

5 key takeaways from 2025 performance 2025 has marked a systemic inflection point for large global CPG companies. The narrative is no longer about inflation, temporary elasticity, or tactical adjustments. The data shows a widening divide in volume, in scale, and increasingly in financial performance. Based on our review of 12 among the top global… View Article

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"Sevendots helped us to elicit a powerful purpose for Heineken brand globally... We very much appreciated their way of working with us, embedding in the journey our whole team, including external partners. We ended up with a clear purpose endorsed by top executives."

- Bram Westenbrink, Global Senior Director at Heineken

"I’ve found Sevendots to be visionary, inspiring and practical; they are great at distilling wide and complex information and insights, building actionable frameworks and developing strong opportunities that are helping us shape our future strategy."

- Dan Smith, Senior Vice President at Nestle Purina PetCare GSBU

“The Sevendots team led us on a truly collaborative journey of discovery. They gave us a clear framework to understand what was required to win within this new wellness territory we’ve called 'Modern Natural Health'. They challenged some of our assumptions, encouraged us to think even bigger and brought our entire team together around a common ambition and platform.”

- Larry Page, Head of Marketing at Zarbees® at Johnson & Johnson

"We have had the opportunity to work with the Sevendots team on an extremely strategic project related to Global Travel Retail. They have given us both valuable insights and tools to further accelerate our strategy. We particularly appreciate their ability to bring to life the strategic thinking with simple yet effective frameworks that helped inspire the organisation."

- Leigh Irvine and Biancamaria Sansone, GTR Managing Director & Marketing Director, Campari Group

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Our Perspectives

With experience comes perspective. Hear what we have to say.

View article

, 28 June 2026

The Return of Volume: Why the Largest CPG Companies Are Changing Their Growth Playbook

The beginning of a strategic reset For the first time in almost two years, something meaningful is happening in the... View Article

Andrea Bielli

Sevendots, Rome

View article

26 May 2026

The Retailer Collaboration Dividend

Executive Summary Retailers that collaborate more closely with suppliers are growing much faster. That is the headline from brand new... View Article

Justin Sargent

Sevendots, Singapore

View article

, 27 April 2026

Value Chain resilience in CPG: From Supply Chains to data-driven value networks

Efficiency is no longer enough: resilience becomes the new performance driver The Consumer-Packaged Goods (CPG) and grocery retail sectors have... View Article

Massimo Visconti

Sevendots, Milan

View article

, 20 April 2026

The Next Penetration Frontier: Rethinking Geographic Expansion for CPG Volume Growth

Slowing volume growth, untapped penetration opportunities Large multinational CPG companies are facing a structural challenge: volume growth is slowing, a... View Article

Colin McAllister

Sevendots, Milan

View article

10 April 2026

2025: A Structural Divide in Global CPG performance

5 key takeaways from 2025 performance 2025 has marked a systemic inflection point for large global CPG companies. The narrative... View Article

Andrea Bielli

Sevendots, Rome

View article

30 March 2026

Why the Traditional CPG Value Equation Is Breaking and How Leaders Must Respond

Why CPG’s growth challenges are structural, not cyclical The CPG growth model that delivered decades of shareholder value is no... View Article

Andrea Bielli

Sevendots, Rome

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Our People

Meet Sevendots

Spotlight

Herma Rothfusz

Herma is a specialist in ice cream, beverages and out-of-home channels. Her background is in marketing, innovation and consumer insights. Herma has 25 years of experience at Unilever, working on many international brands and across different countries. She is motivated by obtaining business results and inspiring and connecting people. Outside work, she likes walking in nature, as well as enjoying more culturally-oriented indoor activities like theater and movies. Another pleasure is consuming good food and wine. Living in Italy has changed her life forever in that respect and in other ways. For the next year(s), she is planning to enrol on one or more courses/training; to continue exploring new things is one of her drivers.

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Our ecosystem includes our expert market research and insights agency, Moment10. This ecosystem enables an integrated approach to our clients’ business questions in order to formulate effective, proven and actionable opportunities.