DTC drives disintermediation, which can create value through better margins and enhanced services.

Direct to Consumer – The value of disintermediation

With big brands generally struggling to grow and their market shares eroding under the pressure of small and new brands, the role of category expansion is becoming more and more crucial.

Category Growth–The new path to long-term success

One of the most powerful levers of success is one of the most intangible. It takes years to nurture. It cannot be forced or 'manufactured'. It is a long-term shot in a short-term world. In short, Brand Purpose is the heart and soul of a business and the greatest route to engage consumers.

Brand Purpose–The secret weapon of the bold

Our passion for brands set us up on a mission several months ago to understand what drives growth, and explore the claims that penetration is now the primary driver.

Brand Penetration–The driving force to growth
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Sevendots is a global consultancy, comprised of senior industry experts, focused exclusively on helping Consumer Packaged Goods companies grow.

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Identifying and implementing growth strategies

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